work
That is the driving force behind every piece that we work on. Design is not just style. It's not just about aesthetics. Good design is an outcome that you didn't know existed before. It's a mix of technology, human requirements and aesthetics.
And sometimes, the simplest things are the hardest to come by. Paul Rand said, "Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it's so complicated".